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Hey! We’re Victoria and Jaime.

Together, we partner with and create customized nutrition programs and athletic wellness workshops for companies like Jabz Boxing Fitness for Women (with over 15 locations and 1,000 women!)

Dr. Jaime Parker

Dr. Jaime Parker, C.P.T.

Co-Founder / Corporate Wellness Consultant / Holistic Wellness Specialist / Running Coach / Plant-based Marathon Freak

Personal accomplishments:

  • 3 time Boston marathoner

  • Completed 50 full marathons and over 150 other endurance races

  • Wellness associate director for a company that partners 100+ companies

Who Am I?

I’m a long-time educator, health coach, nationally certified personal trainer, and group fitness instructor. With a PhD in Social Studies Education, over twenty years in the fitness industry and more than ten in the corporate wellness field, I’ve made it my life’s work to help others improve their health and achieve their fitness goals.

As Avidity Co-Founder (and glittery sister), I bring a goofy, positive, encouraging sense of humor and personality to every event and coaching session. I enjoy getting to know my clients, what makes them tick, what motivates them, and how their lives impact their wellness journey. I try to cater to their needs and design a plan to help them not only reach their goals, but to learn in the process. I love to give someone the “Readers’ Digest” version of almost any bit of information, so that’s it’s easy to understand, remember, and embrace. I strive to help others make their past experiences and struggles become their drivers and motivators for improvement. As a presenter and instructor, my job requires me to tailor my classes to the needs of my participants and my presentations  to different demographics. I will work to motivate and inspire you to accomplish more than you ever believed!

Why I Do What I Do

As an adolescent, I was diagnosed with severe scoliosis, and wore a back brace for four years, 23 hours a day, which severely restricted my mobility. I experienced physical and emotional pain, gained a significant amount of weight, and suffered from low self-esteem. As an adult, I was able to find joy in exercise, specifically running, which helped strengthen my back and positively impacted my entire well-being. Now pain-free, I’ve completed over 45 full marathons, including the coveted Boston. I’ve also won my age group in triathlons and dozens of other distance races. I truly believe that my journey has taught me the virtues of hope, perseverance, and inner strength.

I also had a personal cancer scare in my early 30’s. It was during this time, I decided to truly embrace the power of nutrition and dove into the realms of a variety of research and information. I learned about the powers of healing the body through food, and committed whole-heartedly to a plant-based diet. I’ve been completely cancer free since 2011!


Victoria Barrios

Victoria Barrios, C.P.T.

Co-Founder / Corporate Wellness Specialist / Certified Sports Nutritionist / Identity and Lifestyle Coach / Allergy-Friendly Baker / Spanish Enthusiast

Personal Accomplishments:

  • Coached over 5,000 individuals in both English and Spanish

  • Have presented over 250 times on wellness to corporate professionals, gyms and sports teams

  • Health Coach of the Year in 2018 by The Wellness Council of Arizona

  • One of 20 in Arizona Central’s 2018 “Who’s Next” in Health and Fitness

  • The Phoenix Summit Challenge 5 summits, 18 miles – Second overall (out of 204) 2016

  • Multiple top 3 placements in 5k to 15k’s throughout the state of Arizona

Who Am I?

I’m a nationally certified personal trainer and group instructor through AFAA / NASM, wellness coach, holistic food specialist, allergy-friendly baker and music aficionado.

As Avidity Co-Founder (and culturally inspired sister), for me, food is fuel and paying attention to my unique biological needs is crucial to my quality of life.

I’m an avid allergy-friendly, alternative baker and recipe curator, so I enjoy teaching you how to can enjoy sweets without causing a reaction. My specialty is making allergy-friendly, alternative living for athletes, athletically-minded individuals and busy professionals not only more accessible, but FUN! Whether we work together to makeover your nutrition, your pantry, your training plan or create an allergy-friendly wellness experience, I’m here to make your, your team’s or your company’s vision a reality, one tasty bite at a time.

My biggest passion as a coach is empowering you to uncover your true identity by stripping off the labels society assigns to each one of us. I’m a tell-you-like-it-is coach and I have a strong desire to help you reach optimal performance through functional movement, nutrition, faith and lifestyle hacks.

Above all, I believe we were all created with a deep desire for true connection and community, and my life’s calling is to make that happen through changing your entire experience of food.

Why I Do What I Do

As a child, I was diagnosed with Tourette Syndrome, which is a neurological disorder that involves uncontrollable, repetitive movements or tics. At 8 years old, it was a confusing and devastating reality that I feared would be a part of my life forever. Instead of turning to traditional medicine to treat my disorder, my father opted for a more holistic route; he completely altered my diet. We worked to cut out any and all added and artificial sugars and preservatives. In just a few short years, my symptoms were no longer controlling me and I was able to function in society again.

A few years later, I began to struggle with severe acne and skin inflammation. I constantly had to reapply makeup because I ate “healthy” and considered my acne to be hormonal and not triggered by my diet. I eventually had enough, so I worked with a naturopathic doctor who encouraged me to eliminate one food item or group at a time. Within two weeks of eliminating any and all dairy products I had not ONE sign of acne. My world shifted and I finally understood how food could either be our nourishment or our destruction.

In college, I studied the art of vegan baking at the bakery, Babycakes NYC (now Erin McKenna’s Bakery), where I learned to craft desserts that I could share with people who’ve had similar experiences to me.

I then moved to Guatemala in 2013, where I ran my own allergy-friendly, mobile bakery while teaching baking classes at a local culinary school. In early 2016, I relocated to Scottsdale, AZ to work as a corporate, bilingual wellness coach and alternative nutrition educator.

I’m now living in Austin, Texas with my mini-labradoodle and sexy (yep, I said it) Guatemalan husband.

What’s my Personal Mission?

To remove the word “diet” from everyone’s vocabulary.